Some entrepreneur failed to establish their brands,Because they are too focused about their products,They are too concentrated on selling.
while the other entrepreneur look at the products just as a “tool” ,as an “entry” to introduce audience to their brands. They deeply identify problems of their audience and change people’s life by adding value.
lets put it in this example:
Imagine you have a software company and want to offer your client website builder.
instead of put all your efforts on just selling software,you can look at the problem of your audience in broader angle.The software itself might solve their problem,But what if you investigate deeper about the problem and discover deeper problem.when you have website now other pains will show up:
how to attract customer to go directly to your website and click on your offer
and even if they click on it,what would be the chances they buy your product
if they buy the product how you can convince them to return to your website again
successful software company by asking question above try to observe all problems of audience in deeper level and come up with solution. By offering the whole package from the start to the end try to adding value beyond just selling products by creating a movement.
How about you?what strategy you use to stay your clients connected with your company?